Bumpin' that. #BratSummer is so back in the highly anticipated new A24 film THE MOMENT, directed by Aidan Zamiri from an original idea by Charli XCX - fresh off the massive cultural impact of her acclaimed 3x Grammy winning album, ‘Brat’. THE MOMENT follows a heightened, satirical version of Charli XCX as a rising pop sensation on the brink of her first arena tour, caught between the raw ethos of the underground scene that shaped her and the glossy machinery of mainstream success. As cameras trail rehearsals, press appearances, and behind-the-scenes negotiations, the film captures the disorienting blur of fame; where authenticity becomes a commodity and every creative choice is filtered through industry expectations. Framed as a mockumentary, the story blends scripted scenes with documentary-style intimacy, allowing humour and unease to coexist. Figures from Charli’s orbit - played by A-list cast including Rachel Sennott, Rosanna Arquette, Kate Berlant, Jamie Demetriou, Kylie Jenner and Alexander Skarsgård - embody managers, collaborators, and cultural commentators who alternately support, exploit, and misunderstand her. Their interactions reveal the subtle ways underground culture is repackaged for mass consumption, even as it loses the chaos and community that once defined it. Premiering at the 2026 Sundance Film Festival, the film stands as both a sharp critique of pop stardom and a reflective portrait of transformation - of an artist, a culture, and the fragile space between rebellion and brand.